PowerPoint tips that are clear and to the point

Many people, myself included, have used PowerPoint to make important presentations. Did you just throw boxes on the screen or did you think about your audience and your message? I know that I am usually too overwhelmed by color and animation choices to put much thought into how each page should be designed. Stephen M. Kosslyn, chair of the Department of Psychology and John Lindsley Professor at Harvard University, has written a book to elucidate the process. In Clear and to the Point: 8 Psychological Principles for Creating Compelling PowerPoint Presentations, Kosslyn presents eight simple principles, based on modern science about perception, memory, and cognition, that will make any presentation work. In the original article below Kosslyn provides some tips to get you started.

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